Certified CRM Professional (CRMP)

Certified CRM Professional (CRMP)

The Certified CRM Professional (CRMP) credential is a foundational certification that validates an individual’s ability to understand and apply customer relationship management (CRM) principles effectively. It demonstrates expertise in CRM fundamentals, data management, customer engagement, and personalization—core competencies essential for professionals working in CRM-driven environments.


CRMP certification affirms an individual’s proficiency in managing customer data, optimizing interactions, and leveraging technology to enhance customer relationships. It is designed for professionals looking to build a strong foundation in CRM operations, ethical data handling, and service optimization within various business contexts.


Earning the CRMP certification distinguishes professionals as skilled CRM practitioners equipped to improve customer retention, engagement strategies, and relationship management. It also provides access to ICSRM’s industry resources, career development tools, and networking opportunities, ensuring continuous growth in the CRM field.

Key information

Certification Fee

  • £200 + Annual Membership (£100)


Experience

  • 0-2 years of experience


Exam format

  • 100 multiple-choice questions


Exam duration

  • 2 hours


Exam preparation route

  • Self-Study: Upon enrollment, you gain exclusive access to the ICSRM Body of Knowledge and online video lessons through the MyICSRM portal.

  • Instructor-Led CRMP courses: You may optionally enroll in a preparatory course offered by an ICSRM Authorized Preparation Provider in your vicinity.

Benefits of Earning the CRMP Certification

Earning your Certified CRM Professional (CRMP) certification enhances your career prospects, strengthens your credibility, and positions you for advancement in customer relationship management and data-driven engagement. It equips you with the expertise to manage customer data effectively, personalize interactions, and optimize CRM strategies for improved customer retention and satisfaction. Additionally, CRMP serves as a stepping stone toward advanced certifications in CRM management, customer service leadership, and customer experience management.


The CRMP certification can help you qualify for various CRM and customer engagement roles. Here are some common career paths for CRMP-certified professionals:

  • CRM Specialist

  • Customer Relationship Associate

  • CRM Data Analyst

  • Engagement & Retention Coordinator

  • Sales and Marketing Support Executive

  • Customer Insights Analyst

  • CRM Administrator

Path to a CRMP certification

Step 1- Meet the exam eligibility requirements

To be eligible, individuals must meet all of the following requirements:

  • Education/Experience Requirement (at least one of the following):
    • No experience required with a Bachelor’s degree or higher in any field.

    • A minimum of one year of experience working with CRM systems with a Post-secondary diploma.

    • A minimum of two years of experience working with CRM systems with a high school or secondary school diploma.


  • Study Material Requirement:
    • Access to the ICSRM Body of Knowledge (included with membership)

Step 2- Complete the application

Follow the steps below for a smooth application process:

  • Create your MyICSRM account.

  • Complete your profile by providing required details such as personal information, education, and work experience.

  • Select your preferred certification exam.

  • Pay and schedule the exam.


Step 3- Choose your study route

At ICSRM, we offer two flexible learning options to suit your needs:

  • Self-Study: Upon enrollment, you gain exclusive access to the ICSRM Body of Knowledge and online video lessons, allowing you to study at your own pace.

  • Instructor-Led Learning: Optionally, you may enroll in a preparatory course offered by an ICSRM Authorized Preparation Provider in your vicinity.


Step 4- Take the exam

Once you have completed your exam preparation, you must take the CRMP online CBT exam, which lasts 2 hours and can be taken from anywhere in the world. The exam consists of:

  • 100 multiple-choice questions.

  • Question Complexity: Knowledge and comprehension-level questions.

  • A minimum passing score of 70% is required.

CRMP Exam Content Outline

The Certified CRM Professional (CRMP) certification exam is based on carefully selected chapters from the ICSRM Body of Knowledge, ensuring a focused assessment of customer relationship management (CRM) competencies. The exam evaluates knowledge, skills, and application across the following mapped chapters:

  • Core Definitions and Conceptual Framework
  • The Business Value Proposition
  • Core Principles and Frameworks
  • The Three Pillars: People, Process, Technology
  • Strategic Implementation Approaches
  • Customer Psychology Fundamentals
  • Customer Typologies and Behavioral Patterns
  • The Hierarchy of Customer Needs
  • Voice of Customer Basics
  • The 10 Commandments of Customer Service
  • Service Excellence Models
  • The Economics of Customer Relationships
  • Common Service Pitfalls
  • Daily CRM Usage Skills
  • Customer Data Management
  • Using CRM for Customer Insight
  • Service Delivery Through CRM
  • Introduction to Personalization and Customer Engagement
  • CRM-Driven Personalization Fundamentals
  • Customer Segmentation Fundamentals
  • Engagement Tracking in CRM
  • Customer Lifecycle Management
  • Personalization Strategy Development
  • Engagement Tracking in CRM
  • Data-Driven Personalization
  • Personalization Technologies
  • Measuring Personalization Effectiveness

Maintaining your certifcation status

Earning your CRMP certification is a significant achievement—maintaining it should be seamless. Continuous skill development beyond certification is essential for advancing your career and maximizing your impact.


To maintain your CRMP certification, holders must earn 36 Continuing Professional Development (CPD) credits within each three-year cycle.


Each CPD credit represents one hour of professional engagement, and there are multiple ways to earn CPD credits, including:

  • Attending webinars

  • Reading industry-related materials

  • Completing ICSRM short courses

  • Enrolling in accredited external courses offered by our partners

  • Mentoring or teaching others

  • Creating educational content


Learn More About Recertification

Fees

Certification Fee

£200

+ Membership (£100)

fee includes the ICSRM BOK required for exam preparation

Corporate group enrollment

If your company wants to enroll a group of employees in our certification programs, we offer a streamlined corporate registration process. Simply complete the form below and select the group enrollment option.

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