
Certified CRM Professional (CRMP)
Certified CRM Professional (CRMP)
The Certified CRM Professional (CRMP) credential is a foundational certification that validates an individual’s ability to understand and apply customer relationship management (CRM) principles effectively. It demonstrates expertise in CRM fundamentals, data management, customer engagement, and personalization—core competencies essential for professionals working in CRM-driven environments.
CRMP certification affirms an individual’s proficiency in managing customer data, optimizing interactions, and leveraging technology to enhance customer relationships. It is designed for professionals looking to build a strong foundation in CRM operations, ethical data handling, and service optimization within various business contexts.
Earning the CRMP certification distinguishes professionals as skilled CRM practitioners equipped to improve customer retention, engagement strategies, and relationship management. It also provides access to ICSRM’s industry resources, career development tools, and networking opportunities, ensuring continuous growth in the CRM field.
Certification Fee
£200 + Annual Membership (£100)
Experience
0-2 years of experience
Exam format
100 multiple-choice questions
Exam duration
2 hours
Exam preparation route
Self-Study: Upon enrollment, you gain exclusive access to the ICSRM Body of Knowledge and online video lessons through the MyICSRM portal.
Instructor-Led CRMP courses: You may optionally enroll in a preparatory course offered by an ICSRM Authorized Preparation Provider in your vicinity.
Benefits of Earning the CRMP Certification
Earning your Certified CRM Professional (CRMP) certification enhances your career prospects, strengthens your credibility, and positions you for advancement in customer relationship management and data-driven engagement. It equips you with the expertise to manage customer data effectively, personalize interactions, and optimize CRM strategies for improved customer retention and satisfaction. Additionally, CRMP serves as a stepping stone toward advanced certifications in CRM management, customer service leadership, and customer experience management.
The CRMP certification can help you qualify for various CRM and customer engagement roles. Here are some common career paths for CRMP-certified professionals:
CRM Specialist
Customer Relationship Associate
CRM Data Analyst
Engagement & Retention Coordinator
Sales and Marketing Support Executive
Customer Insights Analyst
CRM Administrator
Path to a CRMP certification
To be eligible, individuals must meet all of the following requirements:
- Education/Experience Requirement (at least one of the following):
No experience required with a Bachelor’s degree or higher in any field.
A minimum of one year of experience working with CRM systems with a Post-secondary diploma.
A minimum of two years of experience working with CRM systems with a high school or secondary school diploma.
- Study Material Requirement:
- Access to the ICSRM Body of Knowledge (included with membership)
Follow the steps below for a smooth application process:
Create your MyICSRM account.
Complete your profile by providing required details such as personal information, education, and work experience.
Select your preferred certification exam.
Pay and schedule the exam.
At ICSRM, we offer two flexible learning options to suit your needs:
Self-Study: Upon enrollment, you gain exclusive access to the ICSRM Body of Knowledge and online video lessons, allowing you to study at your own pace.
Instructor-Led Learning: Optionally, you may enroll in a preparatory course offered by an ICSRM Authorized Preparation Provider in your vicinity.
Once you have completed your exam preparation, you must take the CRMP online CBT exam, which lasts 2 hours and can be taken from anywhere in the world. The exam consists of:
100 multiple-choice questions.
Question Complexity: Knowledge and comprehension-level questions.
A minimum passing score of 70% is required.
CRMP Exam Content Outline
The Certified CRM Professional (CRMP) certification exam is based on carefully selected chapters from the ICSRM Body of Knowledge, ensuring a focused assessment of customer relationship management (CRM) competencies. The exam evaluates knowledge, skills, and application across the following mapped chapters:
- Core Definitions and Conceptual Framework
- The Business Value Proposition
- Core Principles and Frameworks
- The Three Pillars: People, Process, Technology
- Strategic Implementation Approaches
- Customer Psychology Fundamentals
- Customer Typologies and Behavioral Patterns
- The Hierarchy of Customer Needs
- Voice of Customer Basics
- The 10 Commandments of Customer Service
- Service Excellence Models
- The Economics of Customer Relationships
- Common Service Pitfalls
- Daily CRM Usage Skills
- Customer Data Management
- Using CRM for Customer Insight
- Service Delivery Through CRM
- Introduction to Personalization and Customer Engagement
- CRM-Driven Personalization Fundamentals
- Customer Segmentation Fundamentals
- Engagement Tracking in CRM
- Customer Lifecycle Management
- Personalization Strategy Development
- Engagement Tracking in CRM
- Data-Driven Personalization
- Personalization Technologies
- Measuring Personalization Effectiveness
Maintaining your certifcation status
Earning your CRMP certification is a significant achievement—maintaining it should be seamless. Continuous skill development beyond certification is essential for advancing your career and maximizing your impact.
To maintain your CRMP certification, holders must earn 36 Continuing Professional Development (CPD) credits within each three-year cycle.
Each CPD credit represents one hour of professional engagement, and there are multiple ways to earn CPD credits, including:
Attending webinars
Reading industry-related materials
Completing ICSRM short courses
Enrolling in accredited external courses offered by our partners
Mentoring or teaching others
Creating educational content
Fees
£200
+ Membership (£100)
Corporate group enrollment
If your company wants to enroll a group of employees in our certification programs, we offer a streamlined corporate registration process. Simply complete the form below and select the group enrollment option.
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Request more information
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Exam Retake Fee
Second Attempt: 50% of the enrollment fee
Subsequent Attempts: Full enrollment fee
Certification Renewal fee (Member)
£75
Certification Renewal fee (Non-Member)
£125