Certified CRM Manager (CRMM)

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Earning your Certified CRM Manager (CRMM) certification enhances your career prospects, solidifies your credibility as a CRM leader, and positions you to drive enterprise-wide CRM transformation. It equips you with the expertise to develop and implement strategic CRM initiatives, optimize customer lifecycle management, leverage AI-driven customer insights, and align CRM with business profitability goals. Additionally, CRMM serves as a gateway to executive-level roles in CRM strategy, customer engagement leadership, and global business transformation.

The CRMM certification can help you qualify for various CRM leadership and strategic management roles. Here are some common career paths for CRMM-certified professionals:

• CRM Director

• VP of Customer Relationship Management

• Customer Strategy & Engagement Executive

• Chief Customer Officer (CCO)

• Director of Digital & Data-Driven CRM

• Global Head of Customer Loyalty & Retention

• Enterprise CRM Transformation Leader

To be eligible, individuals must meet all of the following requirements:

• Education/Experience Requirement (at least one of the following):

  • A minimum of three years of experience in CRM strategy or leadership with a Bachelor's degree or higher

  • A minimum of five years of experience in CRM strategy or leadership with less than a Bachelor's degree.

  • Current CRMS certification plus two years of experience in CRM strategy or leadership.



• Study Material Requirement:
  • Access to the ICSRM Body of Knowledge (included with membership)

Follow the steps below for a smooth application process:

• Create your MyICSRM account.

• Complete your profile by providing required details such as personal information, education, and work experience.

• Select your preferred certification exam.

• Pay and schedule the exam.

At ICSRM, we offer two flexible learning options to suit your needs:

• Self-Study: Upon enrollment, you gain exclusive access to the ICSRM Body of Knowledge and online video lessons, allowing you to study at your own pace.

• Instructor-Led Learning: Optionally, you may enroll in a preparatory course offered by an ICSRM Authorized Preparation Provider in your vicinity.

Once you have completed your exam preparation, you must take the CRMM online CBT exam, which lasts 4 hours and can be taken from anywhere in the world. The exam consists of:

• 80 multiple-choice questions.

• 6 scenario-based case studies, each with five multiple-choice questions.

• 1 essay.

• Question Complexity: Analysis, evaluation, and synthesis level questions.

• A minimum passing score of 70% is required.

The Certified CRM Manager (CRMM) certification exam is based on carefully selected chapters from the ICSRM Body of Knowledge, ensuring a focused assessment of enterprise CRM strategy, transformation, and executive leadership. The exam evaluates knowledge, skills, and application across the following mapped chapters:

Earning your CRMM certification is a significant achievement—maintaining it should be seamless. Continuous skill development beyond certification is essential for advancing your career and maximizing your impact.

To maintain your CRMM certification, holders must earn 45 Continuing Professional Development (CPD) credits within each three-year cycle.

Each CPD credit represents one hour of professional engagement, and there are multiple ways to earn CPD credits, including:

• Attending webinars

• Reading industry-related materials

• Completing ICSRM short courses

• Enrolling in accredited external courses offered by our partners

• Mentoring or teaching others

• Creating educational content

Learn More About Recertification