What is CRMM Certification?

Embark on a journey of strategic excellence with the Customer Relationship Management Manager (CRMM) certification. Tailored for professionals at the helm of customer-centric strategies, this certification is your gateway to mastering the art of cultivating lasting and meaningful customer relationships.

The CRMM certification goes beyond the ordinary, recognizing your prowess in navigating the intricate landscape of customer relationship management. Backed by a successful completion of a specialized examination, it showcases your ability to strategically employ CRM principles, utilizing cutting-edge technologies and innovative approaches.

Position yourself at the forefront of CRM innovation, wield your strategic influence, and drive customer-centric success with the CRMM certification. It’s more than a credential; it’s your key to redefining customer relationships in the ever-evolving business landscape.

Who is it for?

The Customer Relationship Management Manager (CRMM) certification is curated for adept professionals deeply entrenched in the strategic landscape of customer relationship management. This certification acknowledges your wealth of experience and successful navigation of a specialized examination, spotlighting your mastery of advanced CRM principles and practices.

Ideal candidates for the CRMM certification are professionals currently steering the ship of CRM initiatives or those aspiring to delve into the intricacies of strategic customer relationship management. Whether you currently hold a managerial role in CRM or aim to ascend to such a position, the CRMM certification stands as your hallmark of formal recognition. Showcase your strategic prowess in shaping and optimizing customer relationships, enhance your professional standing, and leave an enduring impact on the success and growth of customer-centric strategies with the CRMM certification.

How is it assessed?

To obtain the CRMM certification, you must pass a 150 multiple-choice question exam (MCQ).

Once completed, the exam will be system-scored and immediately provide a result of “Pass” or “Fail.” A score of 70% or more is required to pass the exam.

By passing the CRMM exam with a score of 70% or higher, you will receive the globally recognized CRMM certification! The CRMM certification is valid for a period of three years. At the end of this period the candidate must re-certify.

If a candidate fails the exam they may retake it by re-registering and paying 50% of the exam fee. There is no limit on the number of times a candidate may take the exam.

What are the study routes available?

Our certifications are flexible to suit all learning styles, needs and budgets. Whether you prefer to learn independently or would prefer the support from one of our approved training providers, there is a study route for you.

• ICSRM On-demand Study Route: Study for your certification exam with our online learning platform for a seamless and interactive learning experience. With our flexible, tutor-led learning platform, you can study anytime, anywhere and at your own pace.
• Approved Training Centre Route: Choose to study at one of our approved training providers and benefit from structured tutor led learning, that will help you prepare for your upcoming exams. Depending on your centre, you can study face-to-face or via online distance learning.

What are the topics covered?

The comprehensive online CRMM examination covers the following topics:

• Managing Customer Satisfaction
• CRM’s Return on Investment
• CRM Systems
• Successful CRM Strategy
• CRM Project Management
• Managing Technology

What are the associated fees?

DBP: Decided by training providers