Customer Relationship Management Director (CRMD)

What is CRMD Certification?

The Customer Relationship Management Director (CRMD) certification is an advanced credential tailored for seasoned professionals who aspire to lead and drive strategic excellence in customer relationship management. This certification acknowledges your extensive experience and successful completion of a specialized examination, affirming your mastery of advanced CRM principles and strategic leadership.

As a certified CRMD professional, you are not just a director; you are a visionary shaping the future of customer-centric strategies. This certification is designed for individuals currently holding leadership roles in CRM or those with aspirations to ascend to directorial positions. It goes beyond the ordinary, recognizing your ability to formulate and execute high-level CRM strategies that contribute significantly to the overall success and growth of an organization.

Elevate your career, showcase your strategic CRM leadership capabilities, and leave an indelible mark on the evolving landscape of customer relationship management with the CRMD certification. It’s not just a certification; it’s your passport to redefining the standards of excellence in strategic CRM direction.


Who is it for?

The Customer Relationship Management Director (CRMD) certification is meticulously crafted for accomplished professionals seeking to excel as visionary leaders in the realm of customer relationship management. This certification is ideal for individuals currently holding directorial roles in CRM, emphasizing strategic leadership and high-level decision-making.

CRMD is also tailored for seasoned professionals aspiring to transition into directorial positions within the field of customer relationship management. If you are passionate about shaping and executing comprehensive CRM strategies that drive organizational success, this certification is your pathway to formal recognition and distinction.

Whether you are already at the helm of CRM leadership or envision yourself steering such initiatives in the future, the CRMD certification provides a unique platform to showcase your strategic prowess, enhance your professional standing, and leave a lasting impact on the direction of customer-centric strategies. Elevate your career and redefine the standards of excellence in strategic CRM leadership with the CRMD certification.

How is it assessed?

To obtain the CRMD certification, you must pass a 150 multiple-choice question exam (MCQ).

Once completed, the exam will be system-scored and immediately provide a result of “Pass” or “Fail.” A score of 70% or more is required to pass the exam.

By passing the CRMD exam with a score of 70% or higher, you will receive the globally recognized CRMM certification! The CRMD certification is valid for a period of three years. At the end of this period the candidate must re-certify.

If a candidate fails the exam they may retake it by re-registering and paying 50% of the exam fee. There is no limit on the number of times a candidate may take the exam.


What are the study routes available?

Our certifications are flexible to suit all learning styles, needs and budgets. Whether you prefer to learn independently or would prefer the support from one of our approved training providers, there is a study route for you.

  • ICSRM On-demand Study Route: Study for your certification exam with our online learning platform for a seamless and interactive learning experience. With our flexible, tutor-led learning platform, you can study anytime, anywhere and at your own pace.
  • Approved Training Centre Route: Choose to study at one of our approved training providers and benefit from structured tutor led learning, that will help you prepare for your upcoming exams. Depending on your centre, you can study face-to-face or via online distance learning.


What are the topics covered?

The comprehensive online CRMD examination covers the following topics:

  • Successful CRM Strategy
  • CRM Proposition & Benefits
  • CRM Project Management
  • CRM’s Return on Investment
  • CRM Systems
  • Knowledge Discovery & Knowledge Management
  • Data Mining & Data Warehousing


What are the associated fees?

Exam & Membership £450 GBP
On-demand Study Route £200 GBP
Training Centre Route DBP


DBP: Decided by training providers

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